This is another "Did You Know? " for web site content.

Making your text count means making it first and foremost,
Easy to Read.

1.) Text lines should be short. Around 500 pixels wide, which
equates to somewhere between 50 and 70 characters using a
regular font like say, Arial and between 10 and 12 in size. This
is for ease of use - the readability factor.

People will be able to read the text much easier. Have you ever
seen a web site where the text line length is a variable? Sure
you have, because more than 60% of web sites are set up that
way. Sometimes the lines are so long you get lost and cannot
follow along. Not very user friendly. Copywriters know this and
according to the stats, a lot of web designers don't.

2.) Use white space around text boxes. Don't jam your text
up against the side walls of your pages. It diminishes readability,
yet again. Have, if possible, 3/4 to 1 1/2 inches of space around
the text box. Or more, never less.

3.) Use a size type that is big enough to read without squinting.
Make the type large enough to be easily read. I know you know
exactly what I mean on this one.

If this is news to any of the writers here, I'll eat my cowgirl hat!

Eileen :D